Brittany's Premier Destination for Dynamic Brand Experiences
Alma, situated in the heart of Rennes, Brittany's vibrant capital, offers an unparalleled platform for brand activations and experiential marketing. As the leading shopping centre in the region, this newly refurbished and extended complex provides an ideal setting for creating memorable brand experiences among a diverse audience in one of France's most dynamic cities. Alma offers a dynamic platform for brand activations, combining retail excellence with Breton charm. Its strategic location and diverse audience provide the perfect stage for creating impactful brand moments in one of France's most culturally rich and economically vibrant regions. With versatile spaces available both inside and outside the centre, brands can engage with consumers in various settings, from the bustling central atrium to the inviting exterior plaza. Alma's popularity among local residents, students, and shoppers from across Brittany offers brands the opportunity to connect with a wide cross-section of demographics. The combination of premium retail offerings, diverse dining options, and comprehensive services makes Alma an ideal location for a wide range of brand activations, from fashion launches to tech demonstrations and interactive brand experiences.
Key Spaces for Brand Activation Central Atrium (Internal) Exterior Plaza (External)
Key Features Leading shopping centre in the Brittany region Extensively refurbished and extended in 2013 Diverse array of iconic brands and cutting-edge retailers Wide range of dining options and services High foot traffic from local residents and regional visitors Modern architecture and amenities Convenient services including valet parking and personal shopping
Transport Links Metro: Alma station on Line B Bus: Multiple routes serving the area Car: Ample parking available with valet service Cycling: Local bike paths and bike-sharing stations nearby
Nearby Attractions Parc des Gayeulles Musée des Beaux-Arts de Rennes Parc du Thabor Les Champs Libres cultural centre Historic centre of Rennes... Read more
France, Europe
Demographics
% ABC1
69%
Avg. spend/visit
£73
Avg. dwell time/visit
93 mins
Men
46%
Women
54%
Weekly footfall
132,692
Age
(Z) 16-24 yrs - 17%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 34%
(BB) 59-68 yrs - 14%
This data was provided by the location provider and data team.
