Burgundy's Premier Destination for Dynamic Brand Experiences La Toison d'Or, situated in the heart of Dijon in France's renowned Burgundy region, offers an unparalleled platform for brand activations and experiential marketing. This vibrant shopping centre, renovated and extended in 2013, provides an ideal setting for creating memorable brand experiences among a diverse audience of locals and tourists in one of France's most culturally rich cities. La Toison d'Or offers a dynamic platform for brand activations, combining retail excellence with Burgundian charm. Its strategic location and diverse audience provide the perfect stage for creating impactful brand moments in one of France's most historic and gastronomically renowned cities. With versatile spaces available both inside and outside the centre, brands can engage with consumers in various settings, from the bustling central atrium to the inviting exterior plaza. La Toison d'Or's popularity among local residents, tourists, and shoppers from the surrounding region offers brands the opportunity to connect with a wide cross-section of demographics. The combination of premium retail offerings, culinary experiences, and easy accessibility makes La Toison d'Or an ideal location for a wide range of brand activations, from fashion launches to gourmet sampling events and interactive brand experiences.
Key Spaces for Brand Activation Central Atrium (Internal) Exterior Plaza (External)
Key Features Located in the heart of Dijon Renovated and extended in 2013 Diverse array of retailers, including the largest Primark in the region Vast selection of restaurants offering international cuisines High foot traffic from local residents and tourists Connected to Dijon city centre by tramway Modern architecture and amenities
Transport Links Tram: Direct connection to Dijon city centre Bus: Multiple routes serving the area Car: Ample parking available Cycling: Local bike paths in the vicinity
Nearby Attractions Dijon city centre (easily accessible by tram) Palace of the Dukes of Burgundy Musée des Beaux-Arts de Dijon Les Halles de Dijon (covered market) Jardin Darcy... Read more
France, Europe
Demographics
% ABC1
69%
Avg. spend/visit
£82
Avg. dwell time/visit
118 mins
Men
45%
Women
55%
Weekly footfall
150,000
Age
(Z) 16-24 yrs - 17%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 33%
(BB) 59-68 yrs - 15%
This data was provided by the location provider and data team.
