Westfield Glòries, located in Barcelona's innovative 22@ district, offers a unique setting for experiential marketing and brand activations. Its modern design and diverse visitor base provide an excellent backdrop for creative and engaging promotional activities.
Key features:
253,846 weekly visitors
Open-air design allowing for versatile setups
Located in a district known for avant-garde design and architecture
Home to the Fresh! concept, El Mercat indoor food market
Transport links:
Metro: Glòries station on L1 line
Tram: Glòries stop nearby
Bus: Multiple routes serve the area
Car: Easy access via major roads
Nearby areas of interest:
Torre Glòries (formerly Agbar Tower): Iconic Barcelona landmark
Design Museum of Barcelona: Showcasing design and decorative arts
Teatre Nacional de Catalunya: Major theatre venue
Parc del Centre del Poblenou: Modern park with unique structures
Plaça de les Glòries Catalanes: Large public square undergoing redevelopment
Westfield Glòries' location in Barcelona's innovative district, combined with its diverse offerings and open-air design, creates an ideal environment for immersive brand experiences. The mix of locals, tourists, and young professionals provides brands with opportunities to engage with a varied and dynamic audience.... Read more
Spain, Europe
Demographics
Avg. dwell time/visit
104 mins
% ABC1
62%
Avg. spend/visit
£52
Women
47%
Men
53%
Weekly footfall
253,846
Age
(Z) 16-24 yrs - 24%
(Y) 25-39 yrs - 37%
(X) 40-58 yrs - 26%
(BB) 59-68 yrs - 13%
2019 CACI Report. Data is common to all spaces within the location.
