Westfield La Part-Dieu is one of Europe's largest shopping centres, located in Lyon's vibrant business district. Its extensive size and high footfall make it an exceptional platform for experiential marketing and brand activations.
Key features:
540,384 weekly visitors
Located in France's 2nd largest business district
One of Europe's largest shopping centres
Diverse audience of business professionals and urban dwellers
Extensive transportation network
Transport links:
Train: Adjacent to Lyon Part-Dieu railway station
Metro: Direct connections to Lyon's metro system
Tram: Multiple lines serve the area
Bus: Numerous routes stop at the centre
Nearby areas of interest:
Parc de la Tête d'Or: Large urban park with a zoo
Musée des Confluences: Science and anthropology museum
Vieux Lyon: Historic old town with Renaissance architecture
Fourvière Basilica: Iconic church overlooking the city
Lyon Opera House: Major cultural venue
Westfield La Part-Dieu's position as a major retail destination in Lyon, combined with its location in a bustling business district and high footfall, creates exceptional opportunities for engaging brand experiences. The centre's diverse mix of business professionals, locals, and tourists offers a varied audience for impactful marketing campaigns in France's third-largest city.... Read more
France, Europe
Demographics
Avg. dwell time/visit
121 mins
% ABC1
60%
Avg. spend/visit
£119
Women
62%
Men
38%
Weekly footfall
613,462
Age
(Z) 16-24 yrs - 31%
(Y) 25-39 yrs - 29%
(X) 40-58 yrs - 25%
(BB) 59-68 yrs - 15%
Loyalty Programme’s survey 2024, Epsilon 2023, CACI 2023. Data is common to all spaces within the location.
