Lyon's Innovative Hub for Dynamic Brand Experiences
Confluence, situated in the heart of Lyon, offers an unparalleled platform for brand activations and experiential marketing. This architecturally stunning shopping centre provides an ideal setting for creating memorable brand experiences among a diverse audience in one of France's most vibrant and culturally rich cities. Confluence offers a dynamic platform for brand activations, combining architectural innovation with retail excellence. Its strategic location and diverse audience provide the perfect stage for creating impactful brand moments in one of France's most important cultural and commercial centres. With versatile spaces available both inside and outside the centre, brands can engage with consumers in various settings, from the light-filled central atrium to the inviting exterior plaza. Confluence's popularity among local residents, tourists, and shoppers from the surrounding region offers brands the opportunity to connect with a wide cross-section of demographics. The combination of premium retail offerings, entertainment options, and striking architecture makes Confluence an ideal location for a wide range of brand activations, from high-tech product launches to immersive brand experiences and cultural events.
Key Spaces for Brand Activation Central Atrium (Internal) Exterior Plaza (External)
Key Features Striking façade and unique quilted roof made of air cushions Abundance of natural light creating an airy atmosphere Diverse range of retail and food options On-site four-star hotel Largest UGC cinema in Lyon High foot traffic from local residents and tourists Modern architecture and amenities
Transport Links Tram: T1 line stops directly at Confluence Bus: Multiple routes serving the area Car: Ample parking available Cycling: Local bike paths and bike-sharing stations nearby
Nearby Attractions Musée des Confluences La Sucrière (event venue) Le Cube Orange (iconic building) Parc de Gerland Lyon city centre (easily accessible)... Read more
France, Europe
Demographics
% ABC1
69%
Avg. spend/visit
£69
Avg. dwell time/visit
104 mins
Men
56%
Women
44%
Weekly footfall
153,980
Age
(Z) 16-24 yrs - 24%
(Y) 25-39 yrs - 32%
(X) 40-58 yrs - 29%
(BB) 59-68 yrs - 15%
This data was provided by the location provider and data team.
