Confluence attracts a steady stream of high-intent visitors each week, with 163462 people passing through. The average spend per visit is £104.00, and dwell time averages 101 minutes. 69% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 58% women and 42% men. In terms of age, 32% are 25–39, 29% are 40–58, 24% are 16–24, 15% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Confluence offers brands a commercially valuable environment to engage target customers.