This premium media domination is located in the biggest indoor location within a French Westfield centre, giving brands unmissable presence in one of the highest footfall zones in the country. The package includes balustrade branding for standout visibility across upper levels, escalator branding to engage shoppers as they move between floors, digital totems positioned in key walkthrough areas for dynamic, eye-level messaging, pillar wraps offering 360-degree exposure in open-plan spaces, and a large-format ISD screen that delivers full-motion content in a dominant visual position. Combined, these formats provide a full shopper journey takeover, ensuring sustained visibility, high-frequency impact and maximum brand recall.... Read more